Watch Them Fall Or Click To Clear
Brand Notes
A public-facing summary of how to describe, present, and reference Sọna clearly and consistently.
At a Glance
Use Sọna as the primary public-facing name.
Lead with African writers, publishers, and readers first.
Refer to the reading experience as Sọna Reader.
Naming
Sọna should be written as Sọna wherever possible. If a platform or technical limitation prevents the tonal mark from displaying properly, Sona may be used as a fallback.
The primary public-facing brand name is Sọna. Sọna Books may be used when extra clarity is helpful. The registered company name is Sona Books Limited.
Positioning
Sọna is a digital publishing platform built for African writers, publishers, and readers first, while remaining open to anyone who wants to use it. It exists to make publishing, advance review copies, discovery, and reading feel more connected, more credible, and more rewarding.
The reading experience should be referred to as Sọna Reader.
Tone
Sọna should sound clear, assured, literary, and contemporary. The tone can be warm, but it should always feel polished, deliberate, and professionally grounded.
Brand Colours
Coral
#E8614A
Calls to action, highlights, and emphasis
Blush
#F2C4B8
Soft secondary backgrounds and dividers
Cream
#FAF6F1
Warm page background
Ink
#1A1A2E
Primary text and dark surfaces
Stone
#5A5A6E
Supporting text and metadata
White
#FFFFFF
Clean background alternative
Brand Fonts
Sọna uses an editorial serif-led system. Cormorant Garamond is used for headings, display text, and brand-forward emphasis. Palatino Linotype is used for body copy and supporting text.
Approved Language
- Digital publishing platform
- Built for African writers, publishers, and readers first
- Sọna Reader
- Secure digital reading
- Fairer payouts
- African publishing infrastructure
Avoid
- Just an ebook app
- A subscription platform
- A bookstore only
- An Amazon for Africa
Logo Use
Use the coral primary logo as the default across most public-facing applications. Use the black logo for more formal, print-safe, or higher-contrast contexts. Use only the approved logo files provided through Sọna’s press materials.
Logo Dos and Don’ts
Do
- Use the coral logo by default.
- Use the black logo for formal, print-safe, or high-contrast applications.
- Keep clear space around the logo.
- Use only the approved files provided in the press materials.
Don’t
- Stretch, skew, rotate, crop, or redraw the logo.
- Change the provided colours.
- Add effects such as shadows, glows, or gradients.
- Alter the logo in any form or substitute it with unapproved marks.
Other Press Materials
Press KitApproved logos, press materials, and brand-use guidance.Company DescriptionApproved short, medium, and extended company descriptions.Founder InformationApproved founder bio versions and founder photo access.Press ReleaseOfficial launch release for Sọna and Sona Books Limited.Press EnquiriesPress enquiries, interviews, partnerships, and media requests.